An Irish Terrier called Murphy is the inspiration for this brand. Murphy melts hearts. He’s a best buddy, a quirky character, and squirrel hunter (but never catcher) extraordinaire. He also has subtle ways of letting his owner know when things aren’t quite up to standard, and from there new product ideas grow.

Murphy lives in Cape Town, with his human family who adore him, and a cat called Crumpet, who tolerates him.